About
Ethan (Wei Zhang) is a UX designer with a background in marketing and communication. He brings strong stakeholder management and a brand-growth mindset to his design work, helping teams quickly align and build experiences that are clear, trustworthy, and easy to use.
Skills
Strategic Problem-Solving Ability
Ethan navigates complex design challenges by breaking them into clear, testable decisions. He connects user needs with business goals, then iterates toward solutions that are both practical to build and meaningful to use.
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Meticulous Pixel-to-Pixel Design
Ethan focuses on details because details shape trust. He designs with consistency and scalability in mind, so interfaces look polished across devices and feel effortless in the moments that matter.
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Effective Cross-Functional Collaboration
Ethan is comfortable leading stakeholders through ambiguity. He aligns design with technical constraints, market context, and business strategy, making sure the team is solving the right problem—and moving forward together.
Values
Less is more
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Simplicity helps users act with confidence by removing noise and reducing cognitive load.
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Clear, straightforward experiences are more inclusive—especially for people with different abilities or lower context.
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Minimal, well-structured design ages better because it prioritizes fundamentals over trends.
Momentum
Embracing and Learning Emerging Technology
Ethan stays curious about new tools and workflows—not for novelty, but to design and ship smarter. He adopts technology when it improves speed, quality, and accessibility for users.
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Pushing the Boundaries of His Design Craft
Ethan constantly levels up by taking on harder problems, experimenting with new methods, and refining his execution. He treats every project as a chance to strengthen both product thinking and craft.
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Being Critical of His Design Process
Ethan regularly reflects on what worked, what didn’t, and why. He seeks feedback early, tests assumptions, and uses retrospectives to continuously improve how he collaborates and designs.
